Burn: A Founders Story

Learn the fascinating story of one of America’s most successful entrepreneurs 

The American Dream continues to resonate with immigrants from around the world. Millions of people hope to come to the United States to build a better life for themselves and their families, often by creating and growing new ventures and companies. While not everyone succeeds, many do. Mei Xu is one of those successes. In Burn, entrepreneur and international business­woman Mei Xu tells her story of ingenuity, determination, and luck. Spanning three decades, from 1991 when she arrived at Washington’s Dulles Airport, to today, Xu’s story is one of stunning success. She built a multi-million dollar company, met and counseled thousands of entrepreneurs and businesspeople, and even advised President of the United States Barack Obama on the topic of job creation.

In Burn, you’ll learn:

• About the creation of Mei Xu’s international lifestyle business and the success stories of other female leaders who triumphed over adversity to achieve their dreams
• Why the American Dream is still within your grasp, and how to reach for it
• How creators like Xu think differently about innovation and how you can harness her insights to build something new and exciting for yourself

Burn explains how Xu’s embrace of design-driven entrepreneurship and thoughtful manufacturing powered her growth and prosperity in a truly international company. Design leadership remains vital to a robust and global economy. Burn will inspire you to follow your vision and have an impact on the world around you. Perfect for anyone seeking an engrossing and inspirational tale of success, Burn belongs on the bookshelves of professionals and entrepreneurs everywhere.

跨越东西方的追梦旅程：

从外交梦想到香氛蜡烛女王

许美出生于中国杭州，自小立志成为一名外交官，后来前往美国攻读新闻学硕士学位。然而命运却将她引向了截然不同的人生轨迹。1994年，她毅然辞去企业高管职位，从进口中国家居用品起步，意外发现蜡烛市场蕴藏着巨大的商机。凭借对时尚与设计的敏锐洞察力，她创造出结合雪花纹理与天然香氛的独特蜡烛，打破了行业的传统美学，很快在美国市场脱颖而出。从Bloomingdale’s到Target，她的产品成为美国家居装饰的“必备品”，年销售额高达数千万美元。

在这本书中，许女士坦率而深入地讲述了她的成长经历与创业旅程，向我们传递了她的成功秘诀：强者不是等待命运的青睐，而是在风起之前，就已经学会破局、转型、重塑，并主动追风。