Blueme x Smell Health
Discover how Blueme is advancing olfactory science
Blueme Smell Test Launch
Smell shapes how we experience the world. It influences safety, nutrition, memory, emotion, and overall quality of life.
Research shows that changes in smell may be associated with certain neurological conditions, including Alzheimer’s disease and other forms of dementia. Smell loss does not mean someone will develop these conditions, but reduced olfactory function has been meaningfully linked to neurodegenerative disease.
More than 10% of Americans experience some degree of smell loss, yet smell health is rarely discussed as part of everyday wellness.
Blueme is committed to increasing awareness and advancing research in this important field.
“Smell health is deeply connected to memory, emotion, nourishment, and longevity. By studying how people interact with the Blueme Smell Test in real-world settings, we aim to make smell awareness more accessible and contribute to the growing body of research connecting olfactory function with overall health.”
— Mei Xu, Founder and CEO of Blueme
Our current study evaluates how individuals use the Blueme Smell Test in real-life environments. Insights will help improve future smell assessment tools and support a broader movement to position smell health as a core pillar of holistic wellness.
Adults between the ages of 18 and 80 are invited to learn more about participating:
Research study conducted by Concord Fragrances, Inc. (Blueme)
The purpose of the study is to evaluate how people use a smell test.
The study session lasts about 45–60 minutes and may be completed in-store by appointment or at home. After completing the session, you will receive a Blueme gift card. Some sessions may include audio/video recording.
To see if you may be eligible, please complete a brief screening questionnaire below.
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