Our Goal with Blueme
As consumers increasingly look for proactive ways to address health concerns, many seek more natural ways of achieving physical and emotional balance. Partnering extensively with scientists and practitioners at respected global institutions, universities, and fragrance houses, we crafted our collection of Functional Fragrances to deliver wellbeing.
The world of fragrances has always been associated with luxury, identity, and personal style. However, there's a burgeoning niche in this sector that moves beyond the aesthetic: functional fragrances. Functional fragrances are scents crafted with a purpose that goes beyond the pleasantness of an aroma. They are developed using research and are intended to evoke specific emotions, enhance overall wellness, or even offer targeted physiological and psychological advantages. Some advantages may include alleviating stress, promoting sleep, or sharpening concentration. These fragrances are formulated by comprehending how odors interact with the brain's responses.
We meticulously blended fragrance ingredients in our top, middle, and bottom notes to design a fragrance with optimal benefits. Experience our handcrafted ceramic vessel, intricate fragrances, and minimalist packaging. Create your own spa at home by trying all seven fragrances to experience the range of results.
For more than 4,000 years, cultures worldwide, such as those in China, India, and Egypt, have harnessed the scents derived from plants and animals for religious ceremonies or healing1–. Yet, the sense of smell is often overlooked and underappreciated. While we have developed a much greater understanding of our other senses and have applied that knowledge extensively, we are still in the process of delving deeper into the olfactory system and harnessing its potential for our benefit.
Recently, research findings from the University of California, Irvine, found that inhaling a pleasant aroma during sleep has been linked to a significant improvement in memory. The fMRI results revealed that the group who received the pleasant aromas before bed had improved functioning of the left uncinate fasciculus, an area of the brain linked to memory and cognition. Brain imaging showed a “clear, statistically significant 226% difference on the RAVLT”, a neuropsychological test used to assess various aspects of learning and memory. Additionally, studies have found that certain aromas can play a role in your mood and address various psychological and physical disorders
Though the brain identifies and interprets the smell based on past experiences and associations, the positive emotions people want to feel are universal. With studies conducted by researchers in the fragrance industry and our own focus group events, we came to find that the feeling of relaxation, comfort, and focus are the most sought-after benefits. Our fragrances are designed to elicit these desirable results naturally and non-invasively!
The Science Behind Fragrances and Mood
Through our partnerships with global science institutions, researchers were able to provide findings on people’s conscious and unconscious responses based on the scent accords they were smelling. Our fragrances are tested through neuroscience technologies like fMRI10, and EEG11, which reveal brain activity that is further measured and analyzed. When fMRI/EEG testing is done on respondents, patterns show that certain brain parts correlated with specific emotions (e.g., happiness, relaxation, nostalgia) are activated when respondents smell certain scents, linking the sentiments to the smell.