WHERE SELFCARE BECOMES HEALTHCARE
...Blueme flips the traditional fragrance model on its head. Instead of starting with ingredients or marketing campaigns, Xu and her team begin with a question: What emotional state do you want to feel? Calm? Focused? Joyful? From there, they collaborate with top fragrance houses to create scents that deliver those sensations, backed by research and rigorous testing...
TIMELESS PICKS
FIND MY FRAGRANCE
The sense of smell is one of our most ancient and powerful senses, directly linked to memory, emotion, and physiological response. At Blueme, we harness this connection by creating scents with intention. Each collection is developed around a defined physiological benefit, informed by scientific research, focus groups and collaboration with researchers. Thoughtfully composed to support that purpose, our fragrances offer a refined sensory experience designed to support how you feel throughout the day!
BLUEME FLAGSHIP
Now Open
We are thrilled to call Nolita NYC (East Soho) the home of our flagship store! Explore all your favorite ceramic refillable candles, diffusers, and refills—plus some exclusive surprises you won’t find anywhere else!
Tuesday to Saturday, 11 am to 7 pm
Sunday, 12 pm to 6 pm
Right in the heart of Nolita (East Soho), New York City 259 Elizabeth St
GROWTH
Bamboo Garden
Celebrate the Year of the Horse with bold elegance and timeless beauty. Our 2026 Lunar New Year Collection embodies forward momentum and refined power through Growth – Bamboo Garden, a radiant fragrance symbolizing strength through stillness.
Bright yuzu and fresh green leaves open into a serene heart of bamboo and water lily, all housed in richly textured artisanal ceramic vessels. Graceful yet spirited, this scent invites strength, prosperity, and new beginnings into your space.