Create Your Ritual.

Fragrance designed for wellness, crafted for everyday moments.

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World's first olfactory wellness platform

Therapy · Testing · Training

Eight Moods

One rhythm of the day.

Each collection is formulated for a specific moment in your day — choose the mood, and we'll take care of the rest.

Balance

White Lotus & Tea

Balance

Balance is a wellness fragrance that opens with sparkling bergamot and green tea, formulated to help you feel centered and steady when midday pressure builds.

White Tea Lotus Sandalwood

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Candle Diffuser Refills

Calm

Osmanthus & Sandalwood

Calm

Calm is a wellness fragrance formulated on a foundation of osmanthus and sandalwood, made to help you unwind and release the stress of the day.

Peach Osmanthus Amber

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Candle Diffuser Refills

Focus

Eucalyptus & Lime

Focus

Focus is a wellness fragrance that starts with eucalyptus and lime, formulated to sharpen concentration and mental clarity through the hours that demand the most.

Eucalyptus Lime Apple

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Candle Diffuser Refills

Nostalgia

Bergamot & Musk

Nostalgia

Nostalgia is a wellness fragrance composed of bergamot, bay leaf and musk, formulated to draw out memory, warmth and the feeling of being connected.

Bergamot Musk Amber

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Candle Diffuser Refills

Renew

Ivy & Rose

Renew

Renew is a wellness fragrance that leads with mandarin, lemon and dewy rose, formulated to leave you feeling refreshed and ready to begin again.

Ivy Leaf Rose Cedar

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Candle Diffuser Refills

Romance

Oakmoss & Amber

Romance

Grounds the senses and opens them at once, for evenings when connection is the point.

Oakmoss Amber Musk

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Candle Diffuser Refills

Sleep

Lavender & Cypress

Sleep

Sleep is a wellness fragrance that layers cypress and violet over lavender blossom, formulated to help you wind down, release tension and prepare the body for rest.

Cypress Lavender Vetiver

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Candle Diffuser Refills

Spiritual

Palo Santo & Vetiver

Spiritual

Spiritual is a wellness fragrance built on palo santo and vetiver, formulated to ground you in the present before the day begins.

Palo Santo Vetiver Myrrh

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Candle Diffuser Refills

White Lotus & Tea

Spiritual

The Platform

Three pillars. One platform no one else occupies.

Therapy

Daily Olfactory Wellness

Wellness fragrances formulated under our proprietary 6-Stage Standard™ and mapped to the rhythm of the day. Each fragrance is built for a specific state — grounded, focused, centered, calm, connected, rested, renewed — rather than for a season or a trend.

Every vessel is refillable. The ceramic is handmade and meant to last; the fragrance inside is replaced every thirty to sixty days.

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Testing

Smell Health Screening

The Blueme Smell Test is a self-administered smell assessment designed to support everyday smell health awareness.

Most people have never tested their sense of smell. Unlike vision and hearing, it is not part of a routine check-up — and yet it is one of the earliest changes the body reports.

Blueme holds IRB approval for a smell health research study, with founder Mei Xu as Principal Investigator — the first industry leader invited to the inaugural symposium of the NIH National Smell and Taste Center.

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Training

Olfactory Rehabilitation

Olfactory training is a structured practice of repeated, deliberate exposure to a set of distinct scents over a sustained period. It is used to support the recovery of olfactory function after loss.

Blueme is developing a training program built on this protocol, designed to be followed at home and supported by the same fragrances used in daily practice.

The Blueme training program is currently under clinical study and is not yet available.

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In the Press