Introducing Blueme: A Journey of Scent and Wellness.

Introducing Blueme: A Journey of Scent and Wellness.

A letter from the founder, Mei Xu

What truly moves us when we explore new places, meet new people, or unwrap a gift? For as long as I can remember, the subtle yet distinct scent of each moment, place, or thing has always captivated me. Scents have the power to connect, evoke vivid memories, and stir various emotions - from delight to nostalgia. Since 2020, many people have acknowledged the importance of the sense of smell on their well-being, but I noticed a lack of products in the market that connect the two.

In late 2022, my quest to create a unique fragrance collection focused on emotional and physiological benefits began. Guided by global research and extensive testing, my team and I crafted seven core science-based fragrances. We call our collection “Blueme,” which means “a moment for me.”

A letter from the founder, Mei Xu

What truly moves us when we explore new places, meet new people, or unwrap a gift? For as long as I can remember, the subtle yet distinct scent of each moment, place, or thing has always captivated me. Scents have the power to connect, evoke vivid memories, and stir various emotions - from delight to nostalgia. Since 2020, many people have acknowledged the importance of the sense of smell on their well-being, but I noticed a lack of products in the market that connect the two.

In late 2022, my quest to create a unique fragrance collection focused on emotional and physiological benefits began. Guided by global research and extensive testing, my team and I crafted seven core science-based fragrances. We call our collection “Blueme,” which means “a moment for me.”