Introducing Blueme: A Journey of Scent and Wellness.

WE BELIEVE...

A letter from the founder, Mei Xu

What truly moves us when we explore new places, meet new people, or unwrap a gift? For as long as I can remember, the subtle yet distinct scent of each moment, place, or thing has always captivated me. Scents have the power to connect, evoke vivid memories, and stir various emotions - from delight to nostalgia. Since 2020, many people have acknowledged the importance of the sense of smell on their well-being, but I noticed a lack of products in the market that connect the two.

In late 2022, my quest to create a unique fragrance collection focused on emotional and physiological benefits began. Guided by global research and extensive testing, my team and I crafted seven core science-based fragrances. We call our collection “Blueme,” which means “a moment for me.”

...In the power of nature and how its vast range of scent notes can transport us to a place, a time, and a feeling, and sharing these experiences helps us to connect

...When we treat ourselves as a part of nature and respect every other part, we will achieve harmony

...How we feel inside is even more important than how we look outside

...In a design principle that is to evoke and inspire

...Our consumers are also our creators, and we can build on each other’s experiences and share not just the fruits of our work but also the journey and struggles

...The work from our fragrance producers and candle factories must be fairly compensated so that they can help create more equality and opportunity in their communities

Finally, we believe a candle loses nothing... by lighting up another