WHERE SELFCARE BECOMES HEALTHCARE
...Blueme flips the traditional fragrance model on its head. Instead of starting with ingredients or marketing campaigns, Xu and her team begin with a question: What emotional state do you want to feel? Calm? Focused? Joyful? From there, they collaborate with top fragrance houses to create scents that deliver those sensations, backed by research and rigorous testing...
TIMELESS PICKS
Ceramic Candle | Romance
$75.00
Oakmoss & Sandalwood
$75.00
FIND MY FRAGRANCE
The sense of smell is one of our most ancient and powerful senses, directly linked to memory, emotion, and physiological response. At Blueme, we harness this connection by creating scents with intention. Each collection is developed around a defined physiological benefit, informed by scientific research, focus groups and collaboration with researchers. Thoughtfully composed to support that purpose, our fragrances offer a refined sensory experience designed to support how you feel throughout the day!
BALANCE
White Lotus & Tea
Let green tea's subtle clarity guide you to a place of peace, where lotus flower calms, sandalwood grounds, and bergamot uplifts—leaving you refreshed and balanced.
IN THE PRESS
