Mei Xu is an Asian American entrepreneur that co-funded Chesapeake Bay Candle and worked in the fragrance world for over 30 years. In late 2022, she launched Blueme, a brand rooted in fragrance science, Zen philosophy, and the transformative power of olfaction. The name “Blueme” (pronounced “bloom”) embodies “a moment for me”—a ritual of self-connection through scent.


Guided by neuroscience, we start by identifying the emotional and physiological benefits our consumers seek, then collaborate with leading industry experts and scientists to craft a new generation of fragrances—designed to calm, heal, and enhance self-care. Blueme’s inaugural collection debuted with seven wellness fragrances, each housed in handcrafted imperfect-ceramic vessels—a tribute to nature’s asymmetrical beauty. Every scent is designed to elicit measurable emotional and physiological responses, from stress relief to cognitive clarity.


Blueme, as pioneer in wellness fragrances, we blend nature's imperfectness with minimalist design, allowing you to "Smell the Zen." Each of our fragranced products is housed in a handcrafted, pedestal ceramic vessel—elevating fragrance into a mindful daily ritual. Our mission is simple: to offer moments of self-discovery and tranquility. As people embrace a more holistic approach to wellness, Blueme stands at the forefront of scent innovation. Through the science of smell, we redefine everyday experiences, harnessing the power of fragrance to nurture the mind, body, and soul. We invite you to heal, restore, and reconnect.